imedi /  29 July 2024, 21:39 / Reliable source

Deputy Economy Minister highlights naming Kutaisi among TIME's 100 greatest places to explore in 2024 as “great” international recognition of Imereti region, its tourism industry

Photo: Tourism Administration

Mariam Kvrivishvili

Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development of Georgia, on Monday said naming the western Georgian city of Kutaisi among the 100 greatest places to explore in 2024 by TIME magazine was a “great” international recognition of the Imereti region and its tourism industry.

In her remarks, Kvrivishvili noted that this recognition was the result of the marketing campaigns carried out by the Georgian Government in promoting Kutaisi as one of the most “sought-after” tourist destinations in Georgia.

“It is important for us to promote the tourism opportunities of the regions along with the awareness of Georgia, and in this regard, Imereti [region] is a truly outstanding area with its history, cultural monuments, protected areas, gastronomy, wine industry, etc. Therefore, we are constantly promoting Imereti [region]”, Kvrivishvili said.

“In addition, the proximity of the country's fastest growing [Kutaisi International] airport also has a positive impact on the increase in the number of international visitors to this ancient city of Georgia. We are actively working to make more flights to more destinations from Kutaisi airport. The increase in passenger flow naturally increases the interest in Kutaisi and Imereti tourist facilities and services in general. TIME has well noticed this trend towards Kutaisi in terms of increasing international visits, however, the potential is much greater”, she concluded.

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