Deputy Economy Minister pledges to make Georgia one of most sought-after tourist destinations for travelers from UK
Mariam Kvrivishvili
Photo: Ministry of Economy and Sustainable Development of Georgia
Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development of Georgia, on Monday pledged to use all platforms to make Georgia one of the most sought-after tourist destinations for travelers from the United Kingdom this year.
In her interview with Imedi TV, Kvrivishvili noted that relevant marketing campaigns were planned for the said purpose.
“In the current year’s budget, we have already included the budget for quite large-scale marketing campaigns. Marketing campaigns have already started in the United Kingdom. We are actively promoting our country. We are increasing Georgia’s tourism potential through several channels. First of all, this is very closely related to close cooperation with airlines”, the Deputy Minister said.
She highlighted separate marketing campaigns with British Airways and easyJet to promote the country and to reach the target audience, tourists, potential passengers.
Kvrivishvili further added that through the British TV Channel 3 (ITV) and under the auspices of the National Tourism Administration, the Economy Ministry was bringing media representatives to Georgia through various platforms.
“We will use all platforms to make Georgia one of the most sought-after tourist destinations from the United Kingdom this year. For this, relevant marketing campaigns are planned and our country will be promoted periodically throughout the year. Most importantly, our plan is for Georgia to be a four-season tourist destination and direct flights will greatly encourage this. Accordingly, the tourist products of various resorts in our country will be promoted seasonally”, she concluded.
All News
03 April 2026, 20:34
Foreign policy
Georgian Parliament Speaker, Moldovan parliamentary delegation discuss bilateral cooperation, people-to-people contacts
Georgian Parliament speaker Shalva Papuashvili on Friday met with a parliamentary delegation from Moldova, including the head of the Georgia Friendship Group, Bogdat Tîrdea to discuss bilateral cooperation, people-to-people contacts, and legislative dialogue.
03 April 2026, 17:24
Politics
Georgia’s ruling party Sec Gen says those making anti-state statements do not represent Georgia or its people
Kakha Kaladze, the mayor of Tbilisi and secretary general of the ruling Georgian Dream party, on Friday criticised domestic non-governmental organisations, following reports that several representatives had approached the Dutch Parliament to request sanctions against Georgian officials.
03 April 2026, 17:05
Politics
Georgian President: Georgia seeks reset in ties with US, sees mutual interest
Georgian president Mikheil Kavelashvili on Friday said that “Georgia seeks to reset its relations with the United States”, noting that the US shared the same interest.
03 April 2026, 15:56
Politics
Georgian President emphasises shared values in Slovakia visit
Georgian president Mikheil Kavelashvili on Friday summed up his official visit to Slovakia, expressing his gratitude to the Slovak authorities for their invitation and warm hospitality.
03 April 2026, 15:48
Politics
Georgian Parliament Speaker criticises EU over visa decision, calls it “tool of division”
Georgian Parliament speaker Shalva Papuashvili on Friday criticised the European Union and Switzerland following Switzerland’s decision to suspend diplomatic passports for Georgian officials, describing the move as a symptom of a broader civilisational crisis within EU bureaucracies.
03 April 2026, 15:30
Politics
Georgia refuses to become middle ground for foreign powers to settle scores, says Georgia Parliament Speaker
Georgian Parliament speaker Shalva Papuashvili on Friday said Georgia is not a place where countries should settle their disputes, in response to a journalist’s question about the ministry of foreign affairs’ stance on a statement by the Iranian ambassador.
03 April 2026, 14:26
Politics
Georgian Parliament Speaker expects “next steps” in US-Georgia relations following Rubio-Kobakhidze talks
Georgian Parliament speaker Shalva Papuashvili said on Friday that following the recent conversation between US secretary of state Marco Rubio and Georgian prime minister Irakli Kobakhidze, the next steps aimed at “resetting” bilateral relations were expected in April.
03 April 2026, 14:15
Politics
Georgian Parliament Speaker emphasises Georgia’s commitment to strengthening US partnership
Georgian Parliament speaker Shalva Papuashvili on Friday addressed the current state of bilateral relations with the United States, expressing optimism for a “reset” under the new US administration.
03 April 2026, 13:20
Politics
Georgian Parliament Speaker warns against foreign interference in Georgian Orthodox Church affairs
Georgian Parliament speaker Shalva Papuashvili on Friday stressed the importance of keeping external actors out of the Georgian Orthodox Church’s internal decisions, including those pending before the Holy Synod.
03 April 2026, 12:23
Politics
Georgia’s ruling party official slams opposition’s Independence Day rally as “tragicomic”
Irakli Kirtskhalia, the chair of the ruling Georgian Dream party faction in the legislative body, on Thursday criticised the opposition's plans to hold a rally on Georgia’s Independence Day, labeling the move “tragicomic”.
03 April 2026, 12:11
Politics
Global instability raises stakes for Georgia, warns Georgia’s ruling party official
Georgia is confronting the same fundamental challenges as the rest of the world - maintaining peace, ensuring economic stability, and pursuing development amid an increasingly complex geopolitical environment, said on Thursday Irakli Kirtskhalia, the chair of the ruling Georgian Dream party faction in the legislative body.
03 April 2026, 12:02
Politics
Georgia’s ruling party official accuses opposition of seeking to destabilise country
Irakli Kirtskhalia, the chair of the ruling Georgian Dream party faction in the legislative body, on Thursday accused the domestic opposition of deliberately attempting to destabilise the country, deepen internal divisions, and undermine both peace-focused policy and the national economy.
02 April 2026, 20:30
Politics
Georgian Parliament official: Georgian Gov’t pursues peace-focused policy amid global challenges
Davit Matikashvili, an MP from the ruling Georgian Dream party and chair of the Parliament’s committee on procedural issues and rules, on Thursday said that in response to the ongoing global challenges, the Georgian government was pursuing a policy strictly focused on peace.
02 April 2026, 19:38
Politics
Georgian Parliament official accuses NGO representatives of deliberately undermining country
Irakli Kadagishvili, the chair of the Georgian Parliament’s regional policy and self-government committee, on Thursday addressed recent statements made by domestic NGO members before the Dutch Parliament, accusing them of deliberately attempting to undermine the country.
02 April 2026, 15:51
Politics
Georgia’s ruling party Sec Gen reiterates Georgian Government’s readiness to reset relations with United States
Kakha Kaladze, the mayor of Tbilisi and secretary general of the ruling Georgian Dream party, on Thursday reiterated Georgian Government's readiness to reset relations with the United States, expressing optimism that the bilateral partnership will move past recent tensions.
02 April 2026, 15:34
Foreign policy
Georgian President highlights commitment to EU integration, criticises Brussels bureaucracy
Georgian president Mikheil Kavelashvili on Thursday addressed the current state of relations between Georgia and the European Union, emphasising that Tbilisi has not walked away from the negotiating table.
02 April 2026, 14:15
Foreign policy
Georgian President says Georgia’s role as key Middle Corridor hub gains importance in changing geopolitical landscape
Maintaining the positive momentum in bilateral cooperation between our countries significantly relies on continuing high-level meetings, said on Thursday Georgian President Mikheil Kavelashvili.
02 April 2026, 14:09
Foreign policy
Georgian President: Georgia and Slovakia share common vision based on peace, stability, protection of national interests
Georgian president Mikheil Kavelashvili on Thursday emphasised that Georgia and Slovakia were sharing a common vision based on peace, stability, and protection of national interests.
02 April 2026, 13:44
Foreign policy
Slovak President says Georgia plays key role in stabilising South Caucasus region
Slovakia highly appreciates the open cooperation between Georgia and Slovakia in the United Nations and other international organisations, said on Thursday the Slovak president Peter Pellegrini.
02 April 2026, 13:33
Foreign policy
Slovakia fully respects Georgia’s independence, sovereignty, territorial integrity, says Slovak President
Slovakia fully respects the independence, sovereignty, and territorial integrity of Georgia within its internationally recognised borders, said on Thursday Slovak president Peter Pellegrini following a meeting with his Georgian counterpart Mikheil Kavelashvili.